
Friday, 14 October 2016
Importance of Properties

Importance of Sets

Sets are the keyhole in to the world of the media you are producing which means realism is the most important aspect to take in to account when making a set. The lengths that some producers go to to ensure that their movie is hyper-realistic can range from the production of Full Metal Jacket when they replicated Hue, a place in Vietnam devastated by the Vietnam War to The Matrix Reloaded when they built an entire freeway for the sole purpose of filming certain scenes to feature in the film.
Genre Convention
Pop
Aiming towards a younger audience of around 9-16 this genre utilises colourful and trendy clothing and costumes along with choreographed dance routines, which are often sexualised especially considering this content is viewed by society as inappropriate for their supposed target market. Furthermore it is generally manufactured around external appearances and 'Body Fascism'. 'Body Fascism' is the prejudice or discrimination of a group of people due to the way that they look or their weight which is further linked to fat shaming which is the intentional shaming of a person due to their body composition and weight.
Examples of Pop music:-
https://www.youtube.com/watch?v=C-u5WLJ9Yk4 Britney Spears-Hit Me Baby One More Time
https://www.youtube.com/watch?v=4NO-h9PFum4 Steps- 5, 6, 7, 8
Ideal male body for pop-
Zac Efron
Goodwin's Theory
Music videos more often than not tend to include a demonstration of typical genre characteristics e.g. girls, money, drugs and flashy cars in a rap video, live stage performances for a heavy metal band or a dance routine for boy/girl bands.
Examples of this include a dance routine performed by S Club 7, Verne Troyer in an expensive car with large amounts of cash and Rammstein, a German heavy metal band who use flamethrowers in their performance live on stage
Furthermore there is a succinct relationship between music and visuals, either contradicting or reinforcing.
One video that lives up to Goodwin's theory is The Less I Know The Better by Tame Impala.
This video seems to follow no apparent narrative but as it comes under Psychedelic Rock this is fairly common. The video gives off a cartoon effect and blurs reality between the normal filming which is then spliced and gives the viewer a sense of wonder along with intense visuals to accompany the music.

The psychedelic movement also utilises vibrant colours in an artistic manner as can be seen throughout this Tame Impala song.
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