How to target your target audience:-
what you expect from a music video
BARB report 2016
Subscription Videos On Demand-more platforms to show your video on Ability to target niche audiences Ability for a publisher to shop around to get a good deal in exchange for an SVOD to show your video
Neg- viewers can choose not to pay for subscription e.g piracy many platforms means less pay for video and more competition Viewers expect more and the cost of making a music video increases
e.g. music video budgets
Macklemore wings £$18,269(2011)
MJ Beat It $150,000 (1983)
MJ n Janet Scream $10,000,000 (1995)
Avg. studio music video budget $200,000-500,000 (2010)
