1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Real media products are often meticulously planned down to the last detail to ensure that what is filmed accurately reflects the wishes of the director. Our product however began as something that was meticulously planned and transformed in to a master-class in improvisation with each member of the group simply doing what they felt was natural and had a camera recording as opposed to having a very artificial situation with people acting unnaturally.
We felt that we had to make a statement through our product in that we used juxtaposing music genres to construct our video. The soft and mellow country music contrasts deeply with the hard and rebellious punk rock allowing for us to have polarising themes and actions within our product.
Our product plays on the expectations of costume in our videos as we took inspiration from music videos such as Play Hard by David Guetta and movies like Blazing Saddles and amplified it by using bright colours and exaggerating the extent of the costumes. Furthermore, our video subverts the expectation of cowboys and Mexicans fighting because although at the beginning of the video we intended it to look that way in the end we decided that it would be better for us to show all the members of the 'band' having fun as would be expected from a punk rock music video.
A large portion of our thinking behind the shots which we did plan are referencing real media products such as the egg in my mouth being a reference to Conan The Barbarian. Moreover we didn't explicitly label our references and instead chose to take parts from general areas of media, for example our parody of the genre convention of pop to have dance routines came in the form of Kelli's sloppy, exaggerated dancing and his eventual fall then recovery.
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